Don’t miss the cloud -free trial

A recent Gold Coast Bulletin article (here)  showed how Cloud Accounting is transforming accountancy from paper to the cloud.  The June seminar hosted by MA and Xero was well attended and 40% of businesses who attended or were interested took up one of the three offers. We are running another seminar in August with a free trial and/or $275 conversion cashback offer.

Here are main points from the June seminar:

• Xero has grown by 400% in 12 months in challenging economic times, and why cloud is the future for accounting
• The founders of MYOB and PayPal have also invested in Xero
• How bank feeds save you time and money – and why your bank is almost certain  taking part
• Invoicing on the fly – even from an iPhone
• No upfront investment, no upgrades (so no more expense or downtime), automatic backups, improved security
• A host of applications that integrate with Xero (like Vend for Point of Sale, and Unleashed for Inventory)
• How we can help you move over to Xero
• How we can provide support as you familiarise yourself with this beautiful accounting software
• The likely dollar investment to secure all the long term benefits that Xero confers

NEXT SEMINAR -Due to the high demand for the June seminar we are running another one on Tuesday 14th August at Munro HQ at 6.30pm – 8.30pm. this includes light snacks and refreshments. See the introductory video here>> Please book your place at jennief@munro.com.au or phone 07 5537 7999.

Nine marketing themes for 2012

By Munro Accountants’ Social Media Manager, Jen Fitzgerald.

Gone are the days of traditional Marketing.  The 4P’s – Price , Product, Place and Price were the fundamentals I learnt in Uni ( back when dinosaurs ruled the earth). But Marketing has evolved way beyond that and there are many new challenges because of it. Marketing is now technology driven  and customers tell us instantle through blog comments, Twitter and  Facebook “likes” what they want from a product or service. It used to be that marketers told their customers what they need.

This article from Smart Company features  ‘9 marketing themes for 2012’ and no surprises that 7/9 are computer centric.  Read it here.  However, the  two that aren’t, ROI and Collaboration, are still fundamentals that have been taught since way back in the dark ages and should be in the top three of this years themes. 

ROI – It is sometimes difficult in marketing to measure ROI but there should always be some sort of result produced through any campaign or marketing effort.
Collaboration through old fashion networking, identifying key influencers and alliances is still king. An example is asking for endorsements from our clients. This strengthens our relationships with them and we promote their product or service  on our website in return. Example here. It’s a win win.

Please comment below on this blog and arrticle.