‘Better than’, ‘committed to’ hollow words?

weddingWhat does your slogan say about your business?

Does your slogan or positioning statement say enough about how your business is different? If your statement is ‘better than xxx’ or ‘we offer xxx’ then join the millions of businesses that say the same.

It’s easy to say these words and promote them, but how do you show your customers your unique points?

This article from Hinge Marketing talks about five positioning statements or strategies that never work.  Click here http://bit.ly/ZNnaw2

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