With Google making major changes over the past 18 months (over 500), it has been a challenge in 2012 to keep Munro Accountants on page 1 of the rankings with our most popular search phrase. We have been successful due to weekly Social Media updates, and vigilant Search Engine Optimisation (SEO).
We now have to bring in the experts to keep us at No.1 as this SEO area is so complex you almost need a degree in it. You certainly need the best software for keyword research, competitors SEO research, backlink research and monitoring.
We have helped SEO improve with simple, good quality content. That means the team write fresh, original blogs, make comments on others blogs and produce videos in-house in our M Zone studio. Promoting these blogs and articles through Twitter, Facebook and LinkedIn and Email is vital too.
We have also added a mobile website in August which gives us 7% more enquiries and this will be a growth area of new clients for us into 2013.
Overall, the website and Social Media help us stand out in the cyber world amongst our competition and have been a major contributor to our firm’s success.